Semrush Review – Is It Worth in 2024?

Semrush, a comprehensive software solution, aids organizations in refining their digital marketing strategies, particularly in SEO campaigns. Its suite of tools encompasses SEO, PPC, social media, and content marketing management.

What Is SEMrush?

Semrush Logo

In simple words, SEMrush is an all-in-one digital marketing tool that mainly focuses on SEO to increase the online visibility of your business. Some of the prominent tasks of SEMrush are competitive analysis, keyword research, campaign management, PPC, SEO, traffic analytics, site audits, and link building.

The company came into existence back in 2008 and was founded by Dmitri Melnikov (COO) and Oleg Shchegolev (CEO). It started as a small IT company with just two tools at its disposal. After 14 years, it has become the leading online visibility platform with more than 10 million users across the world. With 100+ employees, it serves 143 countries and has almost 13 major offices around the globe. Currently, Its headquarter is located in Boston, Massachusetts (USA).

The tool is basically designed to help regular folks, who are not aware of the technical side of SEO, in their digital marketing journey. Starting from regular keyword searching to managing your entire SEO campaigns, SEMrush covers it all.

Site Audit: Understanding Your Website’s Health

To ensure optimal performance on search engines like Google, a thorough assessment of your website’s health is essential. Semrush’s Site Audit acts as a digital doctor, analyzing over 140 SEO and website health-related factors. It identifies issues such as broken links, slow loading pages, and missing descriptions, offering actionable insights for improvement.

Keyword Magic: Understanding Search Objectives

Keywords play a pivotal role in SEO, connecting content with relevant searches. Semrush’s Keyword Magic tool simplifies keyword research with its extensive database of over 24.6 billion keywords. It provides insights into keyword popularity, difficulty, and suggests related keywords, enabling content creation aligned with user intent.

Optimizing Content for Search Engines:

Semrush offers tools to streamline content creation and optimization:

  • SEO Content Template: Generates a detailed content plan based on main keywords, including related words, content length, and readability suggestions.
  • SEO Writing Assistant: AI-powered tool that analyzes content for SEO best practices, enhancing its search engine visibility.

Semrush has two helpful tools for social media:

Social Media Poster Maker: This tool lets you create attractive images to go along with your posts on social networks. You can choose from ready-made templates or make your own using free-to-use pictures and design elements.

Brand Monitoring Tool: With this tool, you can keep an eye on what people are saying about your brand online. It helps you find out how customers feel about your brand, address any issues they might have, and use positive feedback to build trust and loyalty in your brand.

Semrush Pricing and Plans

Semrush offers a free plan plus three others with base pricing for one user. Additional users can be added at an extra monthly cost and subscribers receive lower pricing if they pay annually. 

Starting Price$0$129.95 per month$249.95 per month$499.95 per month
Number of Users 1 (No additional users) 1 ($45 per additional user)1 ($80 per additional user)1 ($100 per additional user)
Number of Projects151540
Number of Keywords105001,5005,000
Number of Monthly Page Crawls100100,000300,0001 million

Free Plan

It’s possible to sign up for a free Semrush account or use a free trial temporarily. Semrush is available for free to single users with one project, allowing you to track up to 10 keywords and crawl up to 100 pages. Once you reach these limits, you need to upgrade to a paid plan to continue using Semrush.

Pro Plan

Semrush Pro is a starter plan, priced at $129.95 a month for one user when billed monthly. The Pro plan allows additional users for an extra $45 per month. You can manage five projects with up to 500 keywords and 100,000 monthly site crawls. This Semrush plan is recommended for freelancers, solo entrepreneurs, startups and digital marketing teams looking to make the most of their budget while handling SEO in-house. 

Guru Plan

The Guru plan lets you manage up to 15 projects and track up to 1,500 keywords. You can crawl up to 300,000 pages a month, making this plan Semrush’s recommended plan for small and medium-sized businesses. The Guru plan with one user is priced at $249.95 per month (or $208.33 per month when billed annually), and additional users are an extra $80 a month. 

Business Plan

The Business plan is Semrush’s most comprehensive plan aside from its custom enterprise offerings. At $499.95 per month, this price includes one user and up to 40 projects. Additional users can be added for $100 per month. The Semrush Business plan allows teams to track up to 5,000 keywords and crawl up to 500,000 pages a month. Semrush recommends the Business plan for e-commerce businesses and marketing agencies that juggle multiple projects. 

Plan Add-Ons 

Semrush plans offer a full SEO toolkit, but many targeted features are add-ons. For example, if you’re looking for help like directory website listings or review management, Semrush Local is $20 to $40 extra per month, depending on whether you choose the basic or advanced plan.

Additionally, Semrush Social, Semrush Trends and the Agency Growth Kit are available as add-ons. For beginners, these advanced online marketing or social media features may not be essential. Keep in mind the core features you’re looking for to estimate what Semrush might cost you.

Semrush - Plans

SEMRush Free Trial

If you’re not sure whether you want to buy SEMrush or not, don’t worry! You’ll get a 30-day trial period in which all features of the product are available. Use this time to see if the SEMrush tools will be right for your needs, rather than purchasing and potentially regretting it later down the line.

In this trial period, you can:

  • Reveal national & local keywords
  • Run comprehensive SEO audits
  • Analyze the backlink profile of any domain
  • Track your daily SERP positions

Customer Support

SEMRush might seem complicated and overwhelming, but that’s only because it’s so powerful. Whenever you have a problem, you can turn to us for quick help (not 3-5 business days!).

SEMRush has three different methods for contacting their customer service team. You can chat with a representative, email them, or call the office. There is a phone number and email address always in the same place, on every page.


Semrush has all the tools you need to succeed in SEO. It helps you find and fix website problems, create great content, track your progress, and even make cool images for social media. With Semrush, you can become an SEO expert and rule the search engines for a long time.

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